How to Write Thought Leadership Content
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Oh, Hi There!
Download Course Slides as .PDF
Module 1: Foundation
The Hardest Part
Earned Secrets
Making the Case
The Jerk Problem
Five Traits of Good Thought Leadership
Module 2: Ideation
The Primacy of Good Ideas
1. "Yes, and..."
2. Challenging Truisms
3. Personal Experience
4. Analysing Events
Module 3: Writing
The Pareto Principles of Writing
How to Be Persuasive
1. Steel-manning
2. Thesis, Antithesis, Synthesis
3. The Rule of Three
How to Be Credible
Shibboleths
1. Jargon
2. Weighting of Ideas
3. Realistic Anecdotes
4. Lack of Polish
How to Be Sticky
1. How to Borrow Existing Frameworks
2. How to Create New Frameworks
Module 4: Distribution
Traffic Is Not the Goal
The 0 to 1 Problem
The Distribution Flywheel
1. Participate in a Community
2. Community Ideation
3. Fuel Discussion
4. Siphon a Permanent Audience
One Article, One Channel
Bonus
A Final Note
The Thought Leadership Library
Teardown - When to make your first finance hire
Teardown - Content-driven growth
Teardown - Create a “Content Playground”
Teardown - Zero Click Content
Teardown - Why Trello Failed
Products
Course
Section
Module 4: Distribution
Module 4: Distribution
How to Write Thought Leadership Content
Buy now
Learn more
Start Here
Oh, Hi There!
Download Course Slides as .PDF
Module 1: Foundation
The Hardest Part
Earned Secrets
Making the Case
The Jerk Problem
Five Traits of Good Thought Leadership
Module 2: Ideation
The Primacy of Good Ideas
1. "Yes, and..."
2. Challenging Truisms
3. Personal Experience
4. Analysing Events
Module 3: Writing
The Pareto Principles of Writing
How to Be Persuasive
1. Steel-manning
2. Thesis, Antithesis, Synthesis
3. The Rule of Three
How to Be Credible
Shibboleths
1. Jargon
2. Weighting of Ideas
3. Realistic Anecdotes
4. Lack of Polish
How to Be Sticky
1. How to Borrow Existing Frameworks
2. How to Create New Frameworks
Module 4: Distribution
Traffic Is Not the Goal
The 0 to 1 Problem
The Distribution Flywheel
1. Participate in a Community
2. Community Ideation
3. Fuel Discussion
4. Siphon a Permanent Audience
One Article, One Channel
Bonus
A Final Note
The Thought Leadership Library
Teardown - When to make your first finance hire
Teardown - Content-driven growth
Teardown - Create a “Content Playground”
Teardown - Zero Click Content
Teardown - Why Trello Failed
Improve the spread of your ideas by learning the strategy - and tactics - behind growing your first audience.
8 Lessons
Traffic Is Not the Goal
The 0 to 1 Problem
The Distribution Flywheel
1. Participate in a Community
2. Community Ideation
3. Fuel Discussion
4. Siphon a Permanent Audience
One Article, One Channel