How to Write Thought Leadership Content
- Buy now
- Learn more
Start Here

Oh, Hi There!
Download Course Slides as .PDF
Module 1: Foundation

The Hardest Part
Earned Secrets
Making the Case
The Jerk Problem
Five Traits of Good Thought Leadership
Module 2: Ideation

The Primacy of Good Ideas
1. "Yes, and..."
2. Challenging Truisms
3. Personal Experience
4. Analysing Events
Module 3: Writing

The Pareto Principles of Writing
How to Be Persuasive
1. Steel-manning
2. Thesis, Antithesis, Synthesis
3. The Rule of Three
How to Be Credible
Shibboleths
1. Jargon
2. Weighting of Ideas
3. Realistic Anecdotes
4. Lack of Polish
How to Be Sticky
1. How to Borrow Existing Frameworks
2. How to Create New Frameworks
Module 4: Distribution

Traffic Is Not the Goal
The 0 to 1 Problem
The Distribution Flywheel
1. Participate in a Community
2. Community Ideation
3. Fuel Discussion
4. Siphon a Permanent Audience
One Article, One Channel
Bonus

A Final Note
The Thought Leadership Library
Teardown - When to make your first finance hire
Teardown - Content-driven growth
Teardown - Create a “Content Playground”
Teardown - Zero Click Content
Teardown - Why Trello Failed

How to Write Thought Leadership Content

Learn how to write thought leadership content in this self-paced video course. Discover frameworks for ideation, writing techniques to improve credibility, persuasiveness and memorability, and tactics to improve the reach and spread of your ideas.