Writing is hard, and useful editing feedback is rare.
Case in point: most editing advice boils down to "read it aloud", and most editors focus myopically on spelling mistakes and dodgy grammar, at the expense of the meaty structural changes that can actually improve the performance of content.
Roast My Post is a private 1:1 article editing session, offering detailed developmental edits designed to improve the performance of your content. We'll dig into article structure and weighting; refine your core idea and home in on the right angle to maximise distribution; and tighten up the clarity, credibility and persuasiveness of your writing.
In practice, you'll receive:
Detailed line edits directly in your Google Doc, designed to help you improve your article's structure, clarity, and persuasiveness.
2-3 paragraphs of high-level feedback summarizing and reinforcing key themes from your line edits.
~10-minute Loom video where I talk through my feedback.
Sr. Content Manager, Chili Piper
Freelance Writer
Here's what you can expect after hitting the "buy now" button:
Onboarding survey. I'll share an onboarding survey with you to collect details about your article. The more detail you can provide at this stage, the more useful my editing feedback will be.
Written feedback. I'll share written feedback, line edits and comments in a collaborative Google Doc. I aim to turn these around within two weeks (but it's usually faster). Please feel free to respond to my comments, ask questions, even challenge my feedback—this is a collaborative process!
Loom video. I'll send over a 5-10 minute video where I talk through my feedback, suggest edits, and recap key feedback themes.
If I feel like I can't add substantive value through the editing process, no worries—I'll issue a refund for the cost.
"Loved the service! I'll definitely work with Ryan again."
Writer & Entrepreneur
"Ryan's ideas and concepts have shaped my content strategy for years. His feedback gave me incredible clarity on how to level up my content."
Founder, Tea for Turmeric
Heck yes—these edits are intended for your eyes alone. I'll share feedback in a private Google Doc and send a private Loom video with you.
Here are the questions I currently ask in the onboarding survey:
Please share a link to the blog post you'd like me to edit (ideally the published URL and an editable Google Doc)
Which company or person is this article intended to support? e.g. "I wrote this to promote my freelancing business," "I wrote this for my customer, Buffer"
Who is the intended audience for this article? e.g. "CFOs at enterprise FinTech companies"
What is the intended goal of this article? e.g. "To drive organic traffic," "To generate product demo requests," etc.
Which part of this article would you most like to improve? e.g. "I think the introduction could be stronger."
Are there any particular topics you'd like to focus on during our call? e.g. "How to use MECE for article structure," "How to brainstorm titles," etc.
Yes—2,500 words. For anything longer, drop me a note at ryan@ryanlaw.me.
In a nutshell, most long-form content marketing. I've edited:
Search content (including hubs/spokes and pillar pages)
Thought leadership content
Sales enablement content
B2C content (like search-optimized recipe pages)
If you'd like to ask about a different format or a longer piece of content, email me at ryan@ryanlaw.me.
Yes! I can work with an unpublished draft OR a published article. You'll have the opportunity to provide the URL for published articles during the intake process.
Yes! With every edit, I aim to share 2-3 core feedback themes. These are big, meaty ways to improve this and all future articles.
I've helped writers adopt the BLUF principle, structure content using the MECE method, and dig deep into weasel words and credibility.
These edits can also be useful for improving the performance of crucial pillar articles or money pages.
Hey there! I'm a content marketer who has worked with companies including Google, GoDaddy, Clearbit, Wistia and Algolia. I've been a writer, content strategist, team lead, marketing director, VP, CMO, and agency co-founder.
I’m currently the Director of Content Marketing at Ahrefs. Previously I was CMO at the content marketing agency Animalz, where I generated over 2 million pageviews for the Animalz blog, and ran content workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.
I've ghostwritten for founders, execs and well-known tech companies, and overseen content strategy for many more. I've worked with dozens of writers and edited (and improved) hundreds of articles.
I've written a lot about the art and science of great writing. Here are some of my most popular articles: